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H&M Timeline
Main
The first store, Hennes, opens in Sweden selling women clothing
1947
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The first store outside of Sweden opens in Norway
1964
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H&M is created
1968
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Hennes buys the hunting and fishing equipment store Maurits forming Hennes & Mauritz (H&M)
Expanding European Market
1976 - 1988
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Expansion to European markets including the UK, Germany, and the Netherlands
First H&M Code of Conduct
1997
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H&M develops their first code of conduct guidelines
First US Store
2000
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The first U.S. store opens
First public CSR Report
2002
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H&M develops the first Annual Corporate Social Responsibility Report
Ranked on sustainability indices
2009 - 2012
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100 Most Ethical, Global 100, Newsweek Green, Dow Jones Sustainability Index
H&M BAD Sustainability Press
2010
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H&M was accused of: clothes dumping, toxic chemical contamination of producer countries' water, and organic cotton fraud
H&M joins the Sustainable Apparel Coalition
2010
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H&M joins the Sustainable Apparel Coalition
#1 user of organic cotton
2011
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Launch First Conscious Collection line
2011
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Social sustainability troubles
2012
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H&M criticized for low garment factory wages and poor working conditions
Supplier List available to the public and Zero Chemical Discharge Goal
2012
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Releases the H&M suppliers and Makes commitment to Zero Chemical Discharge by 2020